human memory

Why designs don’t always go as planned

Imagine you’re sitting at your desk with a pen, you’re a famous designer with a deadline for the next fashion show. You’re trying to design a new costume when after hours of nothing an image of the perfect design pops in your head. You only see the image for a split second but that’s long enough to remember it and draw it down. You draw hastily in case you forget what you saw in your mind. The, when you stand back and think you drew enough to immortalize your spontaneous idea, you frown and think what you drew looks nothing like what you saw in your mind.

Upset, you crumple up your page, chew on your pen and go back to square one. Why didn’t this design go as planned. It’s because the human memory isn’t perfect. This example illustrates the reason why many designs fail to look like what we imagined once they’re materialized.

Another analogy of why our designs don’t always go as planned is designing our own future. Imagine a young man who designed his youth to become a salesman for his dad’s car shop. When he turns the ripe age, he finds out his dad sold the shop and retired, leaving him with no career and has to rethink his future. Stuff like this happens all the time and this brings us to our second reason designs often fail: because we can’t predict the future.

Why do you think designs often fail? Let me know.

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